Welcome to VC Unlocked
I spent years researching how venture capitalists actually make investment decisions. Not what they say in public, but the mental models and behavioral patterns they use behind closed doors. Now I share those frameworks here so you can think like a VC, whether you're raising money or writing checks
Who this is for: You’re here because you want to understand the game. Founders who need to pitch better. Aspiring VCs who want to break in. Investors who want to sharpen their pattern recognition. Anyone tired of surface-level startup content.
What you get: Every week, you’ll get research-backed frameworks on:
How VCs evaluate risk and spot winners
Decision-making patterns from real deals
Behavioral biases that kill or make investments
Playbooks you can steal and use immediately
No fluff. No regurgitated news. Just actionable intelligence from the decision room.
Thanks for subscribing, see you on the other side.
Ruben van Putten
PhD Researcher in VC Decision-making.
Founder & Investor
